Indian American entrepreneur finds niche in online grocery market

November 3, 2017, Wharton, NJ - According to Wikipedia, the number of South Asian Indians living in the US has soared to over 4 million in 2016 and represents the fastest growing ethnic group today.  As such, NJ entrepreneur Shinu Gupta recognized an urgent need for those citizens to source hard to find authentic groceries …

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Local Long Island Shop Finds Opportunity at Unique Online Marketplace

October 1, 2017, Wharton, NJ - With tens of thousands of products from a large variety of sellers and ranking on the first page of search engines for terms such as “buy Indian products online” ZiFiti.com has become the ideal platform for merchants of South Asian products to reach their target customers.  The online marketplace boasts …

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